A New Consumer Emerges to Pull the Demand Chain, According to BIGresearch

Signs of an economic rebound are starting to filter through the clouds of recession, but the emerging portrait of the consumer landscape may be a lot different than in the past according to just released findings from the monthly Consumer Intentions and Actions Survey (TM) by BIGresearch. The survey was taken between February 3-7th and included the opinions of 7,400 people.

``People are still buying but they are buying differently. Vacation travel has been trending up as a purchase intention over the past several months. This may signal the return of the family vacation as a way of spending more time with family. Also, consumers need to be enticed and the price value equation is definitely key in today's market, this will have a big impact on the bottom lines of companies or products that are positioned for a market which may no longer exist,'' said Joe Pilotta, Ph.D., Vice President of Research for BIGresearch.

http://biz.yahoo.com/bw/020212/122327_1.html