We are now at last seeing some signs of consumer-focused activity from the airlines, which have been seemingly more
interested in securing federal aid than in giving customers compelling reasons to return to the skies. While fare sales are just beginning to appear, unfortunately most of the pricing activity has been confined to discounts on unrestricted economy-class fares, typically purchased only by business travelers.

In contrast, we're seeing much broader mileage marketing initiatives. Most notably: a flurry of activity from AA which has already elicited a competitive response from DL and, it is hoped will also possibly spur other carriers to meet or even exceed their offers as well.


Time will tell!