FlyerTalk Forums - View Single Post - Preferred Customer Growth - What Is This?
Old Jul 28, 2007 | 4:41 pm
  #32  
PHLGovFlyer
30 Countries Visited
2M
100 Nights
20 Years on Site
 
Join Date: Feb 2005
Location: PHL
Programs: AA EXP MM, HHonors Lifetime Diamond, Marriott Lifetime Ti, UA Silver
Posts: 5,202
Originally Posted by jerseyfinn
Might US be pursuing a strategy to be less reliant upon ( certain stratas of ) elites by rebalancing the product and cabin mix? I'm not saying that US wants elites to ditch, but is the boardroom calculus about satisfying all of your pax or simply satisfying enough elites to keep them on board with their higher revenue yield while allowing cost reductions and increased Ma and Pa Kettle volume to rush in with the tide preventing a revenue drought?

Looking at it this way might explain consistently strong earnings while the product languishes. It may not be about being "the best" as much as it's about being "good enough" to get by. So they shed lots of elites and replace a portion of them with elites who have different goals/expectations. Certainly explains why Tempe sometimes looks like underachievers. In any case, those benchmark "pacing rates" are most likely real and are based on growth from a lower aggregate base of elites. So a modest increase ends up looking like a nice % gain.
US may well have decided to reduce their reliance on elites for their revenue stream, and it may end up being the best strategy in the end. Of course, it might also look foolish in 5 years time. We'll see... If that is the case though they certainly aren't advertising it through the numbers on slide 13. Maybe they're just being sneaky

I think I'll have a brew now too... ^
PHLGovFlyer is offline