SINGAPORE AIRLINES WINS 2007 AIRLINE OF THE YEAR TITLE
London : 27th July 2007
"This has been our longest running passenger survey and our largest ever" said Edward Plaisted (CEO of survey organisation, Skytrax).
"Over 14 million eligible nominations were received from around the world during the 11 month survey period. From Beijing to Buenos Aires, Sydney to Stockholm, the sheer breadth of the project adds yet further support to the title of the World's Largest Passenger Survey.
2nd time on top for SIA
This is the second time in the history of the World Airline Awards that Singapore Airlines has emerged as overall winner, and we congratulate them on this outstanding achievement. In a survey of this scale and duration, our data section have seen the top 5 positions fluctuate on quite a regular basis, and we would highlight the performance of these other airlines - Thai Airways (up from 4th in 2006), Cathay Pacific (a former winner, 3rd), Qatar Airways in 4th (a new entrant to the Top 5 group), and Qantas in 5th position.
http://www.worldairlineawards.com/ma...07-release.htm
Best Business Class
As well as picking the overall Airline of the Year title, Singapore Airlines was named Best Business Class in a very competitive section of the survey. Surely in part recognising Singapore Airlines new Business Class product, we will await next year to see what customers think about the yet to be unveiled product standards on their Airbus A380 aircraft.
"Business class across the world has seen some considerable change over the past year" said Edward Plaisted (CEO of the research organisation, Skytrax). "It is a key area for airlines to achieve excellence, if they are to secure the necessary customer loyalty for their premium products, and Singapore Airlines set a trail to follow when they unveiled their new Business class at the end of 2006".
"Comfort, convenience, service, consistency and value are customer requirements that have to be both satisfied, and where possible exceeded, for a Business class to truly stand out from the others - and clearly Singapore Airlines are delivering in these areas to be named as winner of the Best Business class award" added Plaisted.
http://www.worldairlineawards.com/Aw...007/Jclass.htm