A rose by any other name...
What difference does the name make? With the exception of "newbies", we all know what the SPAM thread is, has, offers, etc. What is wrong with just leaving it as is? There is obviously many who like it the way that it is. Why change it? It certainly will never go back to the way that it was. Points, programs, sites, the internet, and even life itself has evolved since it's inception. The thread merely has evolved with them.
The SPAM thread is a very active thread which changes everyday and this lends a certain excitement to my wanderings on FT each day. Unlike most of the other threads I visit, which the exception of a few links in each, have become very, very stale with the same info. I look forward to the SPAM thread more than any other. If there was no SPAM thread, I would visit FT maybe every 3-4 days, not the 3-4 times day like I do now.
If some threads need to purged to make room, how about those 14 "Discontinued Programs/Partners" threads at the bottom, many of which have not been touched since 2005 or later? Seems like a great place to start "culling" rather than a very active thread.