Several posts ignore the fact that Goldpoints and Radisson are subsidiaries of the Carlson Companies.

From hoovers.com website:

"Carlson Companies began in 1938 as the Gold Bond Stamp Company but has evolved into a leisure services juggernaut. The company owns 50% of travel giant Carlson Wagonlit (French hotelier Accor owns the rest). It also owns more than 745 hotels under brands such as Radisson and Country Inns & Suites By Carlson. Carlson's restaurant empire includes the 670-unit T.G.I. Friday's chain. A specialist in relationship marketing, Carlson Marketing Group offers services such as sales promotion and customer loyalty programs. CEO Marilyn Carlson Nelson and director Barbara Carlson Gage, the daughters of late founder Curtis Carlson, each own half of the company."

IMHO a company that was making money on their Gold Bond Stamps back in 1938 can certainly take care of itself in 2001. If they had wanted the promotion to be 450 points/$ only on say the first $200 of magazines, they certainly could have done it.