UA if you are smart, you need to match.
I'm NOT going to pay $300 to fly LAX-SFO when I can fly the same route on AS, AA, B6, WN (LAX/SNA/BUR-SFO/OAK) for $125 all in.
500 EQMs + 1000 RDMs <<< $175 savings
I was hoping you'd get my hint when I faxed in my AS and B6 statement with loads of SNA/LGB-OAK flights