In Memoriam, FlyerTalk Evangelist
Join Date: Jun 2000
Location: Benicia CA
Programs: Alaska MVP Gold 75K, AA 3.8MM, UA 1.1MM, enjoying the retired life
Posts: 31,849
Will UA defend its SFO-LAX route?
Noticed this morning that Virgin has come out with pricing SFO-LAX, and will charge $44 one way in coach for their cheapest tickets, and offer first class with massage seats for $149 one way. They will offer 5 flights a day, about the same that AA offers in this market.
Clearly UA owns this market, and carries more passengers between SFO-LAX than any other carrier. Can we expect UA to drop fares this low to hold onto market share, or will sheer volume of flights leave them in a position that they don't need to respond or would only need to respond for flights at similar times of day?
Your thoughts?
Last edited by iluv2fly; Jul 19, 2007 at 2:24 am
Reason: moot