OK - I'm going out on a limb and siding with TWA. Aside from the people at InsideFlyer, I am probably one of the few consumers who believes the airline business is well beyond the average consumers understanding.

I hope people realize that change occurs in EVERY business, but only the airlines take the heat because they offer the most exciting and visible reward... travel. There is something about aviation and travel that gets people emotional!

True, TWA made promises regarding equity awards 9 years ago. But, so did all the other programs. It's unfortunate for TWA that it made the changes now and not when everyone else did. Plus, with communications resources like FlyerTalk, they will probably take an unfair share of criticism.

I am sure TWA did not these changes to make their members deliberately angry. Business decisions often must be made that will upset someone. At least give TWA credit for having the guts to make what were probably economically driven changes and for introducing some smart new inovations that make earning miles easier and also for finally recognizing me (and you) for the fares we pay.

You know, the more I think about it, TWA was pretty generous in allowing the equity awards to remain available for 9 years before giving another one year notice of the official end date for these awards. How many other businesses (perhaps your own?) do you know that would give you a fixed price, "indefinately" AND give a years advance notice for a price increase.

I know change is not fun, but that's life! Build a house with a view and sure enough a neighbor will build a bigger one between you and that view!

While the customer probably doesn't care, remember that the "promise" was made many managements ago. It's amazing the changes weren't more severe. The Aviators program really is one of the best in terms of customer recognition.

I agree with taking your business away from any company that treats you badly overall, but can you honestly say TWA deserves to lose your business (when they need it most) simply because the price changed on your award travel?

TWA, don't let the whiners get you down. You'll never be able to please everyone!