Originally Posted by
MKEbound
Who cares if planes were 10, 50 or 99% full. Shouldn't profit be the only benchmark that's important?
Absolutely. These monthly statistics are useful to gaugue the overall performance of the airline, though. For the past several years, traffic at Midwest has been increasing at a faster rate than capacity additions. In some respects, this shows that Midwest's "strategic plan" is indeed working. However, there is still too much capacity in the domestic market and this is limiting Midwest's ability (and other airlines) to generate higher yields.
We'll find out next week how much money Midwest made during the second quarter. According to their last statement, revenue should be in-line or slightly below 2006 results. Maybe Midwest will surprise everyone and report higher than expected earnings.
As you indicated, loads only tell part of the story. Yields, traffic composition, etc. are equally important.