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Old Jun 30, 2007 | 1:48 pm
  #12  
Mill Creek Don
20 Years on Site
 
Join Date: Oct 2001
Location: SEA
Programs: DL DM, former NW PE
Posts: 934
Originally Posted by nroscoe
First some history: Back in the Al Checchi days, Northwest hired a fancy San Francisco branding agency to redesign everything related to Northwest's image. The result was the circle (compass) with an arrow pointing Northwest. At the time, the design was considered cutting-edge and helped NW break away from it's stodgy image and Orient past.
If you look at that logo and let your eyes go "loose", you can even get the letter "W" by combining the triangle with the "N". So, I always thought it was a clever way to combine both N and W together in a non-obvious manner.

Then again, I see lots of things in the Zapruder film as well....
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