My impression is that BA fired off a list of names/addresses along with a purchase requisition order to Sensible Wines as there was no cover letter attached to the delivery I received.
BA also wrote to me apologising for the supply problems and arranged to send a bottle of champagne with its compliments. I was at work when Parcel Force tried to deliver this but I was able to collect it from my local post office. Sensible Wines obviously using different logistic companies for different parts of the country.
For what it's worth, I received a 75cl bottle of Vve Pelletier & Fils Brut. A lovely gesture but Blue Top would have added some comedy value.