The 70 cm. pitch sounds brutal, but as we all know people will buy their tickets based on price not based on comfort.

I really hope Maersk Air will make it, and this sounds like a last chance effort to survive. Personally I think four classes on a 737 is a little much. Two sounds fine, three sounds problematic and four sounds impossible.

Maersk is owned by the A. P. Moller group who also owns the Danish Supermarket Group, which in turn owns Bilka, Føtex and Netto.

Being Danish myself I don't feel embarrassed saying that Scandinavians love cheap prices and bargains. So if I had a say in the Maersk Air boardroom I'd tell them to paint all the planes yellow and replace the Maersk Air logo with a Netto logo.

Netto has almost turned into the definition of "low price" in Denmark (and I think Southern Sweden) so why not take advantage of it?