I emailed David Pogue this morning to ask him to take another trip and review the in-ear models... He was nice enough to reply, but said that testing these 10 pairs was enought for a while.
I did the same, telling him I've tried my Etymotics against Bose QC2 with the same music, same iPod, on a flight, and feel that they're better at sealing out sound and way better on sound quality. He also said he had his hands full with testing 10 noise-cancelling headphones at once, which I understand...