I dunno, I tested Able Planet and Audio Technica already after CES and liked them both. I have an 8 hour flight tomorrow and I have my Bose, Audio Technica, Able Planet, and Shure with me, I'm using the audio technica and I'll let the family fight over the rest. My folks got the Panasonic and they are terrible IMHO.

The Audio Technica are super low priced compared to Bose and not many folks want the higher audio quality but just want the noise cancelling and Audio Technica releases how much noise they cancel but bose won't (atleast as of last checking). Able Planet are comfy I'll give them that and the sound quality was pretty darn good for me. But basically I'm probably like most folks, I just wanna block out noise on the plane and like some folks I just can't get used to in the ear noise cancelling headphones (personal choice and feeling not knocking the quality).