Originally Posted by
xyzzy
CO doesn't offer SWUs and IMHO they shouldn't offer them. Just think, any SWU is going to end up being capacity controlled just like the current mileage-based upgrade system is capacity controlled. Adding more complexity to existing set of rules is not the solution here. The real solution to this problem is to either do nothing (because there is no business reason) or, (if CO determines that there is a business reason to do this) to give SWU-equivalent mileage bonuses after some level of flying and to let the current upgrade system perform its magic.
How about creating a new upgrade bucket for CO-only Platinums who wish to redeem mileage upgrades off H fares for international BF routes, once those Platinums reach a certain threshold...alot simpler than SWUs and a benefit which can be quantified to the customer while not adding overhead or cost for CO.
In essence, upgrades on more difficult routes would be held for these customers as a priority, CO would encourage these customers to book and pay a higher fare (with a much higher probability of upgrade success at booking time), while easier routes would have almost certain upgrades set aside for these 'best' customers.
The bucket would offer priority for a special CO-Plat-only H fare which would require a 21 day advance purchase and 3 or 4 day minimum stay to keep the 'must travel now without restriction' business folks paying the J/D fares.