When I took this flight in F b/w SYD and AKL in August 2001 (right after it started), they served a brunch-type meal with a choice of a quiche or the made-to-order sandwich thing that Lan does (or did) in F as a breakfast option. The full meal service was served out of AKL.
For a while Lan had, IMO, the best F meal service in Oneworld. It was good in 2001 and 2002 and got even better in 2003 and 2004. My understanding is that it is now a shadow of its former self (and is limited to only two routes). Such a shame as it really was an excellent service.