Originally Posted by
Wingnut
A brief google reveals this as mistaken. The childhood rhyme (whether or not inspired by advertising I don't know) was "Beans, beans, good for your heart. The more you eat, the more you fart." The first beans could be replaced by the word Heinz.
Actually,we're both mistaken.
The original advertising jingle went BEANZ MEANZ HEINZ ... which we all then corrupted to Beanz Meanz Fartz.
Beanz Meanz Heinz slogan was Minez
Mar 18 2005
Anna Morrell, Western Mail
A 10-YEAR-OLD boy with a passion for baked beans was the real brains behind one of the most famous advertising slogans of all time, it has been claimed.
But Jeff Bennett, now 58, says he doesn't approve of the way the multi-national company misspelt his original words to make "Beanz Meanz Heinz".
He reckons he's never been fully credited with creating the slogan, which won him a £100 voucher for London toy shop Hamleys in a Heinz treasure hunt competition back in 1957.
The honour has traditionally gone to Maurice Drake, then deputy creative director of the Young & Rubicam advertising agency. Legend has it he conceived the slogan in a London pub in 1967, a good decade after the young competition winner.
But the perceived slight hasn't put Jeff off Heinz beans. His allegiance runs deep and he has never bought beans from a rival manufacturer.