National Amusements theaters in our town have run a similar summer promotion for many years....great, cheap way to take the kids out.

They have in-house contests and my kids won theater tickets for their entire class...50 passes

http://www.nationalamusements.com/pr...orm.asp?page=2

They also have a $1 Silver Screen program where you can enjoy some really old classic films. Heck, they even have a frequent buyer club!