I guess Citi feels it's more cost effective to have an in house reward program.


These surprises me as I had heard that they pay 0.7 cents a mile and American AADVANTAGE gives them a break, i.e. subsidizes the new card sign up bonuses.


The perception is that AA miles are valuable.

The redemption cost on TY has to be similar , plus not they need to create a service infrastructure to administer the TY program instead of letting AA worry about it and pick up the costs