Not sure if it's the drink or the advert that has legendary status.

http://www.youtube.com/watch?v=ko888qUIiYs


Suru means to finely grate (pulp) something - like you do with ginger/wasabi/daikon. Suta is the past tense so it means something that's been finely grated/pulped. I'll leave you to figure out what the other word means

There were a whole series of these adverts. Kerching! (Who said 'it don't come easy'?)