Under the Qualiflyer link on the swiss.com website, only e-ticketing reward 500 Bonus miles, no bonus miles for online booking with Swiss.


"e>ticketing

If you travel with e>ticketing, we will reward you with 500 Bonus Miles per coupon. This means that you will earn 1000 Bonus Miles if you’re travelling with a return ticket and even more if your itinerary contains multiple flights."