I usually send postcards from major trips (European holiday etc) & they go to a lot of people. Otherwise, just occasionally. I 'cheat' a bit in that I normally mail them from the US when I return because on those type of trips it's a lot of folk, and postage is cheaper from the US. I've never had anyone notice the postmark wasn't from overeas. I also 'cheat' a bit on some of them by basically writing the same thing; I figure most aren't going to be comparing postcards.
BTW - I've gotten the same response. People like receiving them.
Cheers.