You can stick your Nutella! Nocilla is sooo much nicer.

http://www.tienda.com/food/products/dt-06.html

It outsells Nutella in Spain by a huge margin. I've always found Nutella to be a disappointment having been indoctrinated into the delights of Nocilla meriendas from an early age.

It's been a very long time since I conducted my Nutella/Nocilla taste test - so I can't remember exactly why I preferred Nocilla.