Apart Hotel Zurich Airport, managed by Hilton {CHE} (not Honors)
Just checked into the above hotel. My not-so-high expectations have been fully met (well, they do have WiFi). What I do not understand is that, for all intents and purposes, this is a Hilton-branded property without any HHonors benefits whatsoever. Whilst the internet booking depicted the place as "Apart Hotel managed by Hilton" (so no disappointments there), it started with the cab driver who could not place "Apart Hotel" but knew very well where the "Hilton Airport" was located. It continued at the property itself - everything there is Hilton branded (key card, brochures, Hilton trademark all over the place, etc.).
I certainly do not have a problem with getting "Apart" in an Apart hotel, but I believe the outrageous Hilton branding of this place is really setting HHonors clients up for big disappointments!