If it helps, the 'We know why you fly' is their over-arching ('Masterbrand' I believe it may be called) slogan...there is a whole series of ads in the States with tinkly-dinkly piano music and high-pitched voices in the background. Far be it from me to say 'Poor man's Flower Duet' or anything though
Someone who posts here (I forget who) has an excerpt from one such ad in his sig: Big Important Dad(TM) flies all over the world and calls his cute little daughter from every trip...end of the ad is daughter handing the Gate Agent her BP and the GA asking 'Where are you off to today?' and the little girl replying 'We have a business meeting in London' or something similar...cue piano-music-and-high-voices and 'AA, we know why you fly'.
Actually, I sound like I'm being rather harsh...they're not bad ads IMHO. I've seen worse!
BTW Yes, it's the FlAAgship suite (First) they feature.