I'm intrigued at the thinking behind the new AA TV campaign airing on British TV.

For those who have not seen it, it shows a business class cabin with the most obnoxious tw@t, playing with his headphones and eyeshades with a loud running commentary. The man in the seat next to him raises his screen and puts on his noise-cancelling headphones.

The ad finishes with AA's ubiquitous strapline.

We know why you fly.

If there were any risk of my sitting next to this specimen, to this banal slogan I should be inclined to add "... with someone else".

What were those advertising people thinking? I cannot imagine that this likely to go down well with a British audience.

BA must be delighted.