It would be helpful if we saw the report before jumping to conclusions. Sometimes the way that the reports/surveys are created produce certain results (which is why US may not be in the bottom).
The interesting thing is that UA continues to rank low on these types of surveys and yet NOTHING changes. Remember the "Definition" of insanity -- Doing the same thing over and over again and expecting different results.
I really wish that UA execs would live the life of their customers for a few weeks - perhaps then we would see some changes (and not as a 1K or UGS!)