I have to wonder how the proliferation of cards earning points, points with shopping purchases, bonus programs has affected the point economy so to speak. The same happens within our economy. When the money supply grows beyond the availability of goods and services produced, this leads to inflation. More people with more points leads to the inventory of awards not able to keep up with the supply of points.

With that said, I'm not a fan of non-hotel stay related bonus programs, free point giveaways and the ability of non-marriott hotel customers to acquire points by means other than hotel stays. But unless you participate in those opportunities as they come along, you end up not being able to purchase award inventory because of the increases. If there are any changes to be made it, my recommendation would be that those who accumulate points via consistent and regular purchase of Marriott goods and services be given consideration above other award recipients. But I have to think Marriott benefits from the sale of points to their non-hotel partners, and thus the current concept will not go away. Therefore loyalty rewards to those truly loyal will be watered-down. Maybe the term "loyalty program" is a misnomer these days.