Why have 1,000 dollar fairs when you can add a second flight. MKE-SFO and MKE-SEA seem to have strong bookings. Why settle why not add a red-eye on both of those routs as well as make SFO year round. I will tell you why Midwest just does not have that killer instinct that you need to be a billion dollar company or for that matter to grow MKE. Airtran has it, SW has it, Alaska has it, Frontier. Midwest could be a great stand alone company if they had kahones but they don't and that is why they are referred to by most newspapers as a regional airline and the reason why no one outside of the Midwest has ever heard of them. Back in October I was flying from SFO to MKE via LAX meaning I flew ted from SFO to LAX and Midwest from LAX to MKE. I was trying to find the Midwest terminal and every gate agent that I talked to stated "I have not heard that one in a while" or "what airline". My flight was severely delayed so I stayed in a hotel overnight and the person at the hotel stated "what airline" "is that a real airline" .
I say either merge with Airtran or get that killer instinct and GROW like crazy. Meaning, order 100 737s or 319s, increase the daily departures out of MKE to 215 and out of MCI to 100. Add destinations like Mexico City, the Bahamas, MSY, MIA, Orange County, Vancouver, San Juan. Establish a western and a eastern focus city.

If they do not do grow. Airlines will take notice of MKE in a meaningful way like what Frontier is going through with United and SW. IF NW comes back and Airtran adds flights like crazy Midwest would not be able to make it. Midwest can hold off either Airtran or NW but not both.