whughes3, as I'm a partner in a family company (I'm 2nd generation), I have full decision making ability on what airline I travel as well as fare basis I travel on (as my division's profitability is part of my remuneration). So if I decide to fly K, I have no trouble justifying to myself and the rest of my family (as our travel policy - that I designed - was QF only). I'm not chasing the $$, I'm chasing the flexibility that the higher fares give me (and that I am very willing to pay for - peanuts, monkey syndrome).
I rarely have trouble accesing K fares (whereas I do with the lower fares on the flights that I generally do - business AM and PM peak times usually) and when I look at the additional "cost" of my time (because I book my flights generally out of normal business hours), it's a no-brainer for me.
The only ones that I wouldn't book in K would be personal travel (SC runs

).
With "true" or "full" SC's from 1 July, this will make is easy for me to re-qual for Plat every year. I'm willing to pay the extra $ for extra flexibility all around (which I need). I think the extra $ is well spent (status, QC access - although I'm QC Life, so Plat benefit is wasted on me)...