I ran across this on another board and was wondering if anyone here has heard anything more on it. I also am querying my personal banker at BofA.
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GWIM, Card Services partner to offer Accolades™ American Express® card
03 Apr 2007


Global Wealth & Investment Management (GWIM) and Bank of America Card Services have partnered in the development and launch of the new Bank of America Accolades American Express card, the first Bank of America credit card product designed for GWIM’s affluent and wealthy clients. The Accolades Card will be broadly offered to GWIM clients in May.

“This is the first time the new Card Services organization has developed a card especially for another line of business. We expect that the success of the Accolades card will mark the beginning of a new generation of Bank of America credit card products that leverages integration opportunities across the enterprise,” said Bruce Hammonds, Card Services executive.

The Accolades card provides the highest level of service Bank of America can offer — superior rewards and unparalleled benefits. Clients with more than $100,000 in deposits and investments will be invited to apply, and the $295 annual fee will be waived so long as the client maintains a relationship with Bank of America.

Developed based on associate and client feedback, the Accolades card offers GWIM clients premium servicing and custom features that include elite travel discounts, complimentary access to select airport lounges, companion travel benefits, identity theft protection and dedicated concierge. For clients of The Private Bank and Family Wealth Advisors, the product offers the option of a branded card and access to a charity matching program.

“This innovative new product provides us with an opportunity to deepen existing client relationships and attract new relationships while showcasing the GWIM-branded client experience,” said Global Wealth & Investment Management Products Group President John Bahnken. “The features of this card align with GWIM’s goal to deliver a reliable, predictable high quality experience to every client that will become synonymous with our brand — what we stand for, what we’re known for, what makes us our clients’ first and repeated destination for trusted advice, comprehensive products and services, and strategic solutions.”

Bank of America executives, GWIM leadership and GWIM client-facing associates received an advance invitation to apply for the card so that they can experience the value and benefits of the card for themselves. GWIM client-facing associates have been encouraged to draw on their firsthand experience when they talk to their clients about why the Bank of America Accolades American Express card provides them with an ideal solution for their day-to-day and major purchasing requirements.