Originally Posted by
bernardd
It's more than just pitch, it's only 8 wide not 9 on a 777, and a power outlet at every seat. So you end up with enough space to use a computer on a 10 hour daylight flight for about $1,200-1,300 round trip TX-LON this summer instead of around $1,000 in deep discount AA coach. It's still about 50% the price of discounted Business on the same route.
Oops, wasn't meaning to be disparaging. I like the product.
My point was that from BA's point of view, the seats are a little more expensive that Y seats (initial capital investment), they lose some capacity through 7" extra pitch (and extra width -- that point is apposite). But after that, it's all gravy! There's no additional expense to provide (except a small mileage benefit). Hence, profitable product.