Story in Dever Post yesterday says UA is scaling back flights in DEN and subbing in RJs. They think folks are defecting to F9 and SW because of price. They don't get it. I fly F9 more and more because the experience is better, the planes are better, the FAs are better.
http://www.denverpost.com/business/ci_5751427
If UA is flying an RJ to ATL and F9 has a 737 w/ Direct TV, I'll take F9.
If UA is flying TED to LAS, I'll fly F9.
If UA is flying TED to MCO and Tampa, I'll fly F9.
So the more they switch to RJs, the more folks like me will fly Frontier.
The older the fleet gets. The more I'll fly Frontier.
The more expereinces with broken IFE, the more I'll fly Frontier.
Price is a factor but experience is a big part of repurchase decisions for many consumers.
No need for apologists to explain it's a legacy v. a LCC.