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Old Mar 3, 2002 | 9:10 pm
  #1  
pshuang
 
Join Date: Nov 1999
Location: SFO
Programs: UA 1.050MM, PersonalCar 0.275MM
Posts: 1,720
Truly innovative ways to induce loyalty?
This thread was inspired by an In the News topic about JetBlue starting an FF program soon:

JetBlue to announce FF Program
http://www.flyertalk.com/forum/Forum...ML/003883.html

The story's author states that Michael Boyd, president of an aviation consulting firm, expects the frequent flier program to be unique, in line with Neeleman's track record of innovation....

My questions to FTers:
  • Given JetBlue's specific business model, what might constitute genuine innovation in its upcoming TrueBlue frequent flier program?
  • Generally speaking, what innovations have yet to be widely deployed by travel companies in general (not just JetBlue in particular) to improve the effectiveness of their loyalty-inducing frequent traveler programs, innovations that you think would be effective?
  • What innovations have actually been deployed and proven to be effective in the last 5 years?
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