This was in our local news:
http://abclocal.go.com/kgo/story?sec...cal&id=5139249
IIRC, the paperwork got tied up a little bit, so there was a delay. Based on the article, it sounds more like Fall than July.
If they really want to be an LCC, it needs to be less than $1000/rt. F/C shows fares below this currently. I think Fokker's guess is pretty good.
Although, what we're trying to figure out here is.... what facilities?! Is Oakland seriously planning to do this out of Gate 1?