I'm pretty sure that Virgin had done this offer before but this seems to be new.
http://www.planerelief.com/default.aspx?src=home
* Hassled, cramped plane traveller, stressed out about the eco cost of another flight.

Step 2

* Traveller goes online to download prescription application form to complete and then post along with used plane boarding card.
* Days later, traveller receives pin code for FREE First Class Virgin Trains' ticket. Environmental concerns relieved.

Step 3

* Relieved traveller takes pin code and uses it to make online reservation anytime between 23 April and 30 October 2007 at www.planerelief.com.
* Weight instantly lifts off shoulders. No flight strain. No eco pain.

Step 4

* Reformed train traveller takes journey anytime between 24 April and 31 October 2007.
* Sits back, watches the world go by and has a sense of fulfilment for the rest of the day.