Join Date: Aug 2000
Location: Edmonton, AB, Canada
Programs: AC 75K, Hertz President’s Circle, Accor Gold, Hilton Gold, Marriott Gold
Posts: 10,256
I'd say 10 cents a miles is a bit steep!!
That would be pretty much full retail for a top end J reward. You can certainly get a good bang out of the points if you can ever get availability and I agree that non-flight awards are not a good value at all.