BTW, what is the TV shoot for? A rebranding video?
I'm sure they'll have a big splashy series of tv spots, showing the making of a new logo.... Interesting what they did, shooting the painters painting and the workers welding and throwing off sparks at that exterior wall shot.
By the way, check out those pictures before they disappear. And I'm sure our prolific photographer friend Jason Ritchkoff (probably some low-level production assistant with the film crew hired by Delta) will be unemployed by this time tomorrow. This is a MAJOR confidentiality breach!
As for the livery itself, I think the font is cool, but looks too much like United's font. And the sideways widget.... well, it IS different.