I happen to have top memberships at Marriott, Hilton and Starwood this year but that is not by choice...if up to me, I would spend every hotel night in a Marriott property. My logic is based solely on where I choose to use my points and that is what drives where I stay primarily. I vacation at Ritz Carltons and some of the other Caribbean FS Marriotts so hence my reason for staying there but I also like their properties overall. If you are vacation centric like I am and utilize your points to the max then I say, figure out where you plan on going and target the hotel program based on that...