As far as the comparison of El Al's idea to that of LAN Chile, it is totally, 100% false. I just booked a trip for my family this December JFK-LIM-SCL and return on LAN. Yes, they have implemnted a "Premium Business" but it is of the likes of CO, VS, etc. They do not sell F anymore (same food, service until all 767s are refitted and A340s have been refitted) and trest this as a NEW J. Already major routes have lost First, replaced by very nice Shell J seats
LAN Premium J.
Lan Chile IS NOT keeping their old, inferior J (as El Al is) and selling seats at a even higher price. Just wanted all to understand that!
But I say, El Al, if you want to loose 44 million more dollars, go for it!