Originally Posted by
BostonGuy
I know a few of the people at the ad agency who Delta switched to late last year - they handled all the Song work, and they're crazy smart.
I suspect that whatever the rebranding will be will be quite compelling, and I'm sure the return of the widget is a first step towards that.
I guess "crazy smart" is a matter of opinion (particularly in marketing) I have it on good source that the marketing/ad people tried to talk the employees out of "Keep Delta My Delta" which would have been a major mistake. So just because they are smart doesnt mean they know the Delta way best!!!!!!