Originally Posted by
Hypnotize
AC is heavily pushing its flight pass products onto its corporate customers.. some, as evidenced by our growing corporate accounts, don't want to dance.
Here's an interesting background piece which shows the changing nature of corporate buying and how the Walmart decision plays into it. Walmart wasn't your average large corporate account. They have a philosophy about how travel should be booked and distributed that favors the status quo, but isn't necessarily shared by others. For Walmart, the end fare is the sole determining factor, while for some others, the type of product and the transaction fees are more important because they "buy up". It seems as if Walmart is the perfect customer for Westjet while others would find AC - with the ability to buy in bulk with minimal transaction fee cost - to be superior.
http://www.travelweekly.com/articles...rticleid=55556