Actually under the old program the reward was 15% : 5% from the Holiday rewards + 10% from always buying $50+ each month on a single day and using the previous month's personnal shopping day (10% discount).

Now it has been reduced to 3.33%, a major devaluation.

On the other hand, if they continue to hand out their 20-30% off coupons on a regular basis, they are still a better deal than Barnes & Noble which earlier this month offered a 25% coupon for the first time in close to a year.