The more this is debated the more silly this is.

El Al is admitting that they don't have a competitive J class product and to rectify that they are making US pay a premium over their already high prices to get what we should already be getting! They aren’t pulling the wool over anyone’s eyes on this one!

I am fuming over this!

I hope this fails and costs much $$$. MAYBE they will learn a lesson.

Hey El Al, why don't you do this:
744's - F, NEW J, Y+ and Y (BA, ANA, UA etc can manage it). Y+ could be for GL/PL pax or those paying full Y.
777's - Ver. 1 - 4 Planes with F, NEW J, Y+, Y (done on many carriers)
777's - Ver. 2 - 2 planes with NEW J, Y+, Y (for HKG/BKK/Far East Runs) - again a tries and true method
767's - NEW J, Y
787's - IF the above scenario works out then a mixture of F, J, Y+, Y and J, Y+, Y...

I know many people who are BA Gold and would pay for Y+. It works quite well on VS with their premium ECON (not halfway house J)...

Corporate travel depts. will (mark my words) book people in J- as that’s what its code in the system will be!

I have to believe someone with a functioning frontal lobe works at LY... Their safety and security will not guarantee them routes forever and personally, if VS ever flew there LY may loose me forever... They provide wonderful service ON BOARD in F and (usually) J but management seems determined to run the airline into the water!

NB NO AIRLINE operates a fleet with BusinessFirst AND Business while also operating flights with F!
How will the booking system see aircraft changes on 777 flights booked in A class (which currently provide a F seat) during an A/C swap? It still has a much higher premium over J!