The only Elite coffee I tried was total crap. I hate instant coffee. I'd rather boil the water and use a french press. of course Tim Hortons or Starbucks also is good for coffee. Surprisingly I like both Tim Hortons (weak coffee) and Starbucks (strong). I only use 18% cream in my coffee. I find 10% (half/half) has a really yucky cheesy/fatty taste and smell.