Originally Posted by
Taiwaned
I think that in North America, regular instant coffee has really lost its appeal with the advent of Starbucks, Tim Hortons', Dunkin Donuts etc....
But here in Asia, everybody still buys and drinks the stuff. I can't stand it when they use condensed milk and tons of sugar.
I see it in the UK too. The plant I regularly visit there has a very fancy machine that produces a cup of instant coffee. I'm not impressed with any instant coffee anywhere. I'll keep my eyes open for Nescafe Noir.