I disagree, too. I'm unlikely ever to be in a position not to compare fares, but by now I've learned to factor in the cost of the wear-and-tear that certain airlines/itineraries are likely to add to a trip. Life is too short--I'll give up that $100 dollar meal if I can arrive feeling fresh and unabused by the flight. Ok, maybe $50....
(I miss Pan Am. They were generous even to non-status frequent flyers. Probably one reason why they went under.)