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Thread: Box wine
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Old Mar 22, 2007 | 12:58 pm
  #42  
number_6
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Join Date: May 1998
Location: Portland OR Double Emerald (QF and AA), DL PM/MM, Starwood Plat
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Originally Posted by 44C
I used to love Banrock Station Shiraz and Cab in boxes in Hong Kong but here in the US their box wines are just drinkable. Don't know why.
Different wine (deliberately so). I hate this practice by some of the larger companies, using the same brand name and labeling for a deliberately different tasting product. Part of their global brand strategy. The theory is to cater to local tastes but have a global brand. Just tastes different wherever you go.
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