I am a fan of Dior mascara which I buy at Sephora. The brush is an excellent applicator...the mascara stays on nicely. As well, it washes off nicely with just a little cleansing cream or soap and water. Best thing of all is it doesn't irritate my eyes. Most mascaras are just basically shoe polish (look at the ingredients and you'll see carnuba). For me, mascara is very much about the applicator and being non-irritating. If I want really really full lashes for a special event, I pay someone to apply fake ones.